| Name
two brands. You probably named ones with widely-recognized,
well-known logos. Coca-Cola might come to mind. Or Target,
perhaps, with its red-and-white bull’s eye.
Your business’ visual
identity is something that has to be developed, and then maintained.
Careful, consistent use of your logo will reinforce it in customers’ minds.
The more it is recognized, the larger your business will seem
to be. (And perception is important to consumers).
But visual
identity is more than merely your logo. It’s
your entire company philosophy, boiled down to the barest minimum,
and presented in a visual format, so that potential customers
can both recognize and understand what you offer quickly.
A
major part of developing your image comes from branding.
Branding your business means giving your company name recognition.
To be successful, you must brand your business well and reinforce
that brand at every chance possible.
To do this,
your business MUST have a consistent look, starting with the
creation of its logo.
On your website,
on your business cards, on your brochures – and
on everything in between – you must be persistent
and consistent in getting your visual message across.
Consistency is the key to creating and maintaining a
professional image.
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